Posted by Jamie M., Book Specialist on April 24, 2017
Nick Schmeichel and his wife run Sideline Productions, a company that provides live video displays and production to organizations for large-scale outdoor events – a job that has them traveling across the country more times than they can count.
Through bulk books, they found a way to make a difference in their community, by combining a love of literature with a love of the environment.
Impact is Important
The idea started when the traveling began. “We wanted to make a sustainable impact. It’s important for me and my wife to add this into our company culture,” Schmeichel told Bulk Bookstore. When they took to the road, they tried a tactic where they planted a tree for every 500 miles they drove. Through this endeavor, an evergreen idea was born.
Nick began planting trees on his father’s farm, shifting the focus towards their local community. That’s when he thought, “What else can we do to really help our community?”
Education and Environment
With the idea fresh in his mind, Nick began to research books in bulk and – lo and behold – there we were! After browsing our selection of children’s books, Nick landed on the winner – How to Help the Earth by the Lorax. Written from the perspective of the environmentally-friendly Lorax, this book was the perfect pick for Nick and his wife to donate to first grade classes in their community.
“We have this book for our son, and it’s a very attainable book that teaches kids to donate and give back to their community from a young age,” Schmeichel said.
But, ordering and just giving away these books wasn’t enough.
This past Earth day, Nick and his wife read these eco-friendly, engaging books to students in their area! They hope to make this a yearly event, and look forward to strengthening the connection with their community - not just on Earth day, but every day.
Why Bulk Bookstore?
Out of all the environmental books we sell, we asked Nick why he chose How to Help the Earth by the Lorax. “We chose this book because we use a Dr. Seuss line from The Lorax as our company motto,” he continues, “It’s not about what it is, it’s about what it could become.”
When asked about other bulk book options he explored, Nick had this to say: “We found Bulk Bookstore through Google! We did ask our local Barnes & Noble for this book, but their prices were much higher. After reading about Bulk Bookstore and what you do, we decided to order these books from you instead.”