Digital Assassination (Protecting Your Reputation, Brand, or Business Against Online Attacks)

ISBN: 9781250013699
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Overview

Two leading reputation experts reveal how the internet is being used to destroy brands, reputations and even lives, and how to fight back.

From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is open to character assassination in the burgeoning realm of digital media.

Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Richard Torrenzano and Mark Davis share their secrets on dealing with problems at the top of today's news.

Torrenzano and Davis also take a step back to look at how the past might inform our future thinking about character assassination, from the slander wars between Thomas Jefferson and Alexander Hamilton, to predictions on what the end of privacy will mean for civilization.

This book title, Digital Assassination (Protecting Your Reputation, Brand, or Business Against Online Attacks), ISBN: 9781250013699, by Richard Torrenzano, Mark Davis, published by St. Martin's Press (October 25, 2011) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Digital Assassination (Protecting Your Reputation, Brand, or Business Against Online Attacks) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Richard Torrenzano, Mark Davis
Format:
Paperback
Pages:
304
Publisher:
St. Martin's Press (October 25, 2011)
Language:
English
ISBN-13:
9781250013699
ISBN-10:
1250013690
Weight:
15.68oz
Case Pack:
28
File:
Macmillan Trade-Macmillan_Print_US_Trade_20231204094428-20231204-1.xml
Folder:
Macmillan Trade
List Price:
$22.99
As low as:
$11.72
Publisher Identifier:
P-STM
Discount Code:
A
Audience:
General/trade
Dimensions:
6" x 9" x 0.68"

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