Overview
Industrial Marketing Strategy
Widely regarded as a classic text in the field, IndustrialMarketing Strategy, Third Edition shows you, as a practicingmanager, how to develop the marketing strategies your businessneeds to succeed in a rapidly evolving global marketplace. Thisimportant book covers:
* The basic concepts of customer analysis, buying behavior,buyer-seller relationships, market segmentation and targeting, andpositioning
* Proven, concrete, strategic management techniques--rather than arote enumeration of the functions and institutions of industrialmarketing
* Guidelines for implementing the value proposition throughdistribution and marketing communications
* The role of marketing in the broader context of business andcorporate-level strategic planning
* Special sections on product development, national accountmanagement, customer service, information technology, and pricesignaling
This book title, Industrial Marketing Strategy, ISBN: 9780471119890, by Frederick E. Webster, Jr., published by Wiley (May 1, 1995) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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