Marketing Research That Won't Break the Bank (A Practical Guide to Getting the Information You Need)

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

This book title, Marketing Research That Won't Break the Bank (A Practical Guide to Getting the Information You Need), ISBN: 9780787964191, by Alan R. Andreasen, published by Wiley (October 4, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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