Strategic International Marketing (An Advanced Perspective)

ISBN: 9780230580244
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Overview

Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing.

This book title, Strategic International Marketing (An Advanced Perspective), ISBN: 9780230580244, by T C Melewar, Suraksha Gupta, published by Palgrave Macmillan (January 15, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Strategic International Marketing (An Advanced Perspective) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
T C Melewar, Suraksha Gupta
Format:
Paperback
Pages:
336
Publisher:
Palgrave Macmillan (January 15, 2012)
Language:
English
Audience:
College/higher education
ISBN-13:
9780230580244
ISBN-10:
0230580246
Weight:
23.2oz
Dimensions:
7.44" x 9.96" x 0.715"
Case Pack:
20
File:
Macmillan Trade-macmillan_us_academic_onix21-2016-0320-20160321.xml
Folder:
Macmillan Trade
As low as:
$38.76
List Price:
$76
Publisher Identifier:
P-STM
Discount Code:
A

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