The Fundamentals of Business-to-Business Sales & Marketing

ISBN: 9780071408790
List Price: $39.00

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SKU:
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Availability:
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Minimum Purchase:
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Overview

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

This book title, The Fundamentals of Business-to-Business Sales & Marketing, ISBN: 9780071408790, by John Coe, published by McGraw-Hill Education (September 11, 2003) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Fundamentals of Business-to-Business Sales & Marketing books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order The Fundamentals of Business-to-Business Sales & Marketing books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
John Coe
Format:
Hardcover
Publisher:
McGraw-Hill Education (September 11, 2003)
Language:
English
Audience:
General/trade
ISBN-13:
9780071408790
ISBN-10:
0071408797
Weight:
18.24oz
Dimensions:
6.2" x 9.1" x 0.4"
Case Pack:
16
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(24_03_26)-20240326.xml
Folder:
McGrawHill
As low as:
$21.45
List Price:
$39.00
Publisher Identifier:
P-MCGRAW
Discount Code:
B
Pages:
208

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