Overview
Leading fundraising expert Bernard Ross offers an alternative yeteffective model for asking and influencing potential donors andpeers, using the latest techniques developed in the neural andpsychological sciences. He shows individuals how to make acompelling ask to mid- and high-value donors, win board membersover to a new campaign strategy, convince reluctant colleagues tocommit to their ideas, and confidently handle the objections of askeptical venture philanthropist.
Bernard Ross and Clare Segal (London, UK) are Directors of theManagement Centre, the United Kingdom's largest nonprofitmanagement consultancy and training organization.
This book title, The Influential Fundraiser (Using the Psychology of Persuasion to Achieve Outstanding Results), ISBN: 9780787994044, by Bernard Ross, Clare Segal, published by Wiley (December 15, 2008) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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