Overview
The Instant New York Times, Wall Street Journal, and Washington Post Bestseller!
How do social media stars attract such obsessive attentionāeven more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The worldās leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on.
Sehdev shows why successful images todayāthe most famous being Kim Kardashianāare not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just canāt touch.
The Kim Kardashian Principle reveals the people, products, and brands that do it bestāfrom YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Muskāand proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.
The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will surviveāand how to make sure yours is one of them.
This book title, The Kim Kardashian Principle (Why Shameless Sells (and How to Do It Right)), ISBN: 9781250107527, by Jeetendr Sehdev, published by St. Martin's Press (March 21, 2017) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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