The Passion Conversation (Understanding, Sparking, and Sustaining Word of Mouth Marketing)

ISBN: 9781118533338
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Overview

No passion, no conversation. No conversation, no word ofmouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again.You’re in the people business, and The PassionConversation teaches you how to get people to fall passionatelyand madly in love with your organization or cause.

The author’s mash-up of the latest in wonky academicresearch with practical, real-world stories shows how any businesscan spark and sustain word of mouth marketing. Readers learn howloving your customers results in not just building a thrivingcommunity, but also driving meaningful conversations, ultimatelyimpacting the financial success of a business.

The Passion Conversation will change your perspective onmarketing by:

  • Explaining the three motivations for people to talk aboutbusinesses and causes
  • Detailing how every marketing problem is a people problem indisguise
  • Giving heartfelt evidence that marketing materials are nowconversation tools
  • Showing how customer communities sustain word of mouth whilealso sparking financial impact
  • Helping your business apply these marketing lessons through aseries of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond theproduct conversation to understanding, sparking and sustaining thepassion conversation for why your business is in business.

This book title, The Passion Conversation (Understanding, Sparking, and Sustaining Word of Mouth Marketing), ISBN: 9781118533338, by Robbin Phillips, Greg Cordell, Geno Church, John Moore, published by Wiley (August 26, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer The Passion Conversation (Understanding, Sparking, and Sustaining Word of Mouth Marketing) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Robbin Phillips, Greg Cordell, Geno Church, John Moore
Format:
Hardcover
Pages:
224
Publisher:
Wiley (August 26, 2013)
Language:
English
Audience:
General/trade
ISBN-13:
9781118533338
Weight:
12.16oz
Case Pack:
18
File:
Wiley-wileyUS_3_1_20231215-20240108.xml
As low as:
$17.25
Folder:
Wiley
Shipping Origin:
Wiley-3
List Price:
$25.00
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
5.78" x 8.8" x 0.81"
Print on Demand (longer leads times apply):
Country of Origin:
United States

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