Gartner anticipates that the customer relationship management (CRM) market will rise to $36 billion by just 2017. Yet despite that massive market, Forrester Research found that 49% of CRM projects fail. Yikes! Thatās $18 billion down the drain. Why the waste? Lack of user adoption. Whether youāre in sales, marketing, IT, support, or the C-suite, if youāre somehow responsible for the adoption of CRM software at your organization, then this book is for you. Jump in to read about what adoption is and isnāt and how to do training. And get tips on how to focus on metrics that matter and achieve executive support for not just buying CRM software but truly adopting it. Whatās in it for you? Aside from the glory and the admiration of your peers which traditionally accompanies work in the CRM field, youāll also save your organization half its money, or better yet help it win the promised return on investment of a successful CRM implementation. Itāll be real and itāll be fun. It might even be really fun.
This book title, The Shelfware Problem (A Guide to CRM Adoption), ISBN: 9781483592794, by Brandon Bruce, published by BookBaby (March 9, 2017) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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