"This Business has Legs" (How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story)

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission."
--Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life

"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot."
--Bob Rice Pet Rock Promoter

"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it."
--Steve Dworman Publisher, Infomercial Marketing Report

"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..."
--Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!

This book title, "This Business has Legs" (How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story), ISBN: 9780471147497, by Peter Bieler, Suzanne Costas, published by Wiley (May 28, 1996) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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