UnMarketing (Everything Has Changed and Nothing is Different)

ISBN: 9781119335009
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Overview

UnMarket to build trust and make lifelong customers!

In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop

Marketing, Start Engaging

and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.

UnMarketing includes the latest information on:

Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership.

With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

This book title, UnMarketing (Everything Has Changed and Nothing is Different), ISBN: 9781119335009, by Scott Stratten, Alison Stratten, published by Wiley (October 10, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer UnMarketing (Everything Has Changed and Nothing is Different) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Scott Stratten, Alison Stratten
Format:
Paperback
Pages:
304
Publisher:
Wiley (October 10, 2016)
Language:
English
Audience:
General/trade
ISBN-13:
9781119335009
Weight:
12.8oz
Case Pack:
20
File:
Wiley-wileyUS_3_incremental_jan30_2024-20240213.xml
As low as:
$17.25
Folder:
Wiley
Shipping Origin:
Wiley-1
List Price:
$25.00
Feed Qty:
50
Publisher Identifier:
P-WIL
Discount Code:
D
Dimensions:
5.8" x 8.7" x 0.9"
Country of Origin:
United States

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