Unstructured Data Analytics (How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention)

ISBN: 9781119129752
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Overview

Turn unstructured data into valuable business insight

Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices.

Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work.

Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence.

You will learn:

  • How to increase Customer Acquisition and Customer Retention with UDA
  • The Power of UDA for Fraud Detection and Prevention
  • The Power of UDA in Human Capital Management & Human Resource
  • The Power of UDA in Health Care and Medical Research
  • The Power of UDA in National Security
  • The Power of UDA in Legal Services
  • The Power of UDA for product development
  • The Power of UDA in Sports
  • The future of UDA

From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.

This book title, Unstructured Data Analytics (How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention), ISBN: 9781119129752, by Jean Paul Isson, published by Wiley (March 13, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Unstructured Data Analytics (How to Improve Customer Acquisition, Customer Retention, and Fraud Detection and Prevention) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Jean Paul Isson
Format:
Hardcover
Pages:
432
Publisher:
Wiley (March 13, 2018)
Language:
English
Audience:
General/trade
ISBN-13:
9781119129752
Case Pack:
12
File:
Wiley-wileyUS_3_1_20231215-20240108.xml
Folder:
Wiley
List Price:
$49.95
As low as:
$34.47
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Weight:
22.4oz
Dimensions:
6.3" x 9.1" x 1.5"
Country of Origin:
United States

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