Beauty Design (Cosmetics as Will and Representation)

Cosmetically-enhanced beauty is something that has existed for centuries. Over the course of the last century, however, a cosmetics industry has arisen that is worth millions. Its products claim to optimize visual appearance, to bestow inner and outer health and to delay aging, under a veneer of medical credibility and reliable results. The referential frame for cosmetics is constituted by cultural history and iconology, by semiotics and sociology, by psychology and rhetoric. Like fashion, it has called into being a linguistic system of considerable depth and complexity; one that draws its subtexts from futurology and history, from medicine and alchemy, from nostalgia and from heritage preservation. This book exposes the rhetorical system behind the promises of cosmetics in terms of the histories of cultures and of mentalities, analyzing the verbal/visual messages of selected examples.

This book title, Beauty Design (Cosmetics as Will and Representation), ISBN: 9783936681796, by Volker Fischer, published by Edition Axel Menges (August 7, 2014) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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