E-Marketing (Theory and Application) by Stephen Dann, Susan Dann, 9780230203969

E-Marketing (Theory and Application)

E-Marketing (Theory and Application) by Stephen Dann, Susan Dann, 9780230203969
ISBN: 9780230203969
List Price: $75.00

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Minimum Order: 25 copies per title

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Overview

A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.

This book title, E-Marketing (Theory and Application), ISBN: 9780230203969, by Stephen Dann, Susan Dann, published by Palgrave Macmillan (February 15, 2011) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Stephen Dann, Susan Dann
Format:
Paperback
Pages:
420
Publisher:
Palgrave Macmillan (February 15, 2011)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9780230203969
ISBN-10:
0230203965
Weight:
39.44oz
Dimensions:
7.42" x 9.83" x 0.97"
Case Pack:
10
File:
Macmillan Trade-macmillan_us_academic_onix21-2016-0320-20160321.xml
Folder:
Macmillan Trade
As low as:
$38.25
List Price:
$75
Publisher Identifier:
P-STM
Discount Code:
A

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