How to Create an Idea If You Are Not Ogilvy (The Secret Weapons of Advertising)

ISBN: 9783838212333
List Price: $25.00

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Shipping Savings

Your Price per Book:
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title


Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Lock in this price & receive an email quote

Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title



Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought?
What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person?
What is the ideal product and how does it help to sell the real product?
What is a powerful approach ad people can borrow from physicists and children?
Why is the trial-and-error method a sure way to waste intellectual resources?
How do you force competitors to advertise your services?
What is functional blindness and how does it reduce human creativity?
How can you compel a banker to pay you 10 times more for your job?
Why does a true advertising professional constantly feel like a loser?
How does a poetry reading improve response on copywriting?
Which useful insights can an advertiser learn from a taxi driver?
How has symmetry prevented seeing the obvious solution during seven decades?
Which tool is the favorite among advertising men of all countries, times, and nationalities?
Alexey Ivanov, one of the best advertisers and copywriters in Russia, gives convincing answers and provides fresh new insights.

This book title, How to Create an Idea If You Are Not Ogilvy (The Secret Weapons of Advertising), ISBN: 9783838212333, by Alexey Ivanov, published by Ibidem Press (May 28, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer How to Create an Idea If You Are Not Ogilvy (The Secret Weapons of Advertising) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order How to Create an Idea If You Are Not Ogilvy (The Secret Weapons of Advertising) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Alexey Ivanov
Ibidem Press (May 28, 2019)
Professional and scholarly
5.83" x 8.27"
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20230215161035-20230216.xml
List Price:
As low as:
Publisher Identifier:
Discount Code:

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery. Rush Shipping is currently not available.
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service