Overview
Managing innovation is a challenge in any organization and demands a wide range of skills. How can you judge whether your department or company is as innovative as it could be? And if it isn't, what can you do and where do you start?
Innovation Management begins by separating innovation into five interlocking topics: The Innovation Pentathlon. Using this framework, the authors present the best insights from theory and practice for each topic, together with a variety of tools that can be used to boost performance. Students will value the clear coverage of the academic background and managers will benefit from the 75 case studies that illustrate real-world outcomes.
Key Features include:
- Complete and authoritative coverage of the academic background
- Easy-to-follow structure based on The Innovation Pentathlon
- Indispensable practical tools and examples
- Illustrated with 75 case studies from international organizations, covering both service and manufacturing issues
- Web site with additional material for teachers and students
- Equal emphasis given to service and manufacturing organizations throughout.
With up-to-date case studies and the tools necessary to improve performance, Innovation Management is a must for business administration students and managers.
This book title, Innovation Management (Strategy and Implementation using the Pentathlon Framework, Second Edition), ISBN: 9780230205826, by Keith Goffin, Rick Mitchell, published by Palgrave Macmillan (March 15, 2010) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Innovation Management (Strategy and Implementation using the Pentathlon Framework, Second Edition) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Innovation Management (Strategy and Implementation using the Pentathlon Framework, Second Edition) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!