Overview
Frank Palmer is a legend in the Canadian advertising world. He not only developed Palmer Jarvis, one of the countryās most acclaimed marketing communications agencies (and then became chairman andĀ CEOĀ ofĀ DDBĀ Canada after selling Palmer Jarvis to the multinational ad giant), he is also credited with changing the face of CanadianĀ advertising.
āHeās the only Western Canadian ad man who went to Toronto and wound up owning the town,ā says former employee and now friendly rival ChrisĀ Staples.
Fellow ad man Bob Bryant elaborates, āWhat Frank also did that no other agency owner was able to do was become a star. No one else personified a company the way he did. He became the iconic brand of his ownĀ business.ā
Palmer has earned a reputation for obtaining clients at any cost. He has clawed his way to prominence with wit, an uncanny knowledge of what constitutes effective advertising, and a business acumen nothing short of encyclopedic. Having started out as the boy last chosen for the baseball team by his peers, he set his sights on living his life in the role of the chooserānot the one waiting to beĀ chosen.
Palmer is a fascinating study in contrasts. Though he always took his role as an employer seriously, at times his private life was a mess. And while his bald head and thick neck give him the look of someone you wouldnāt want to encounter on a dark street, heās a notorious tricksterābe it by placing an octopus under a colleagueās pillow or lacing a friendās coffee cup with dental anaesthesia. At the same time, Palmer is almost as well known for his philanthropic work as for his business acuity and practicalĀ jokes.
In this lively biography, Robin Brunet captures the exhilarating experience of being in the presence of such a charismatic and driven man. Brunetās wealth of interviews with the man himself and those who know him best get to the root of what it means to be FrankĀ Palmer.
This book title, Let's Get Frank, ISBN: 9781771621816, by Robin Brunet, published by Douglas and McIntyre (2013) Ltd. (August 18, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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