Media Management (A Comparative Analysis of European and American Systems)

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

This book title, Media Management (A Comparative Analysis of European and American Systems), ISBN: 9788323339908, by Bogusław Nierenberg, published by Jagiellonian University Press (April 5, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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