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Newsjacking

ISBN: 9780500516720
List Price: $40.00

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Overview

As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising. They are newsjacking—using topicality, social media, and viral techniques to create fresh and effective advertising. From the creators of the advertising website Urgent Genius, this book presents the best of today’s branding work that uses newsjacking. Over one hundred case studies from advertising agencies around the world are presented, with descriptions of which techniques were chosen and why, how the techniques have been deployed, and how the work has been effective. Creative work for global brands including Nestlé, Puma, Samsung, FIAT, Johnnie Walker, Adidas, and Heineken is featured. These examples show how viral and guerrilla communications have gone beyond amateurs uploading YouTube videos and are now embraced by agencies working for clients with multi-million-dollar budgets.

This book title, Newsjacking, ISBN: 9780500516720, by Grant Hunter, Jon Burkhart, published by Thames & Hudson (May 15, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.

Unlike Amazon and other retailers who may also offer Newsjacking books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Newsjacking books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Grant Hunter, Jon Burkhart
Format:
Hardcover
Pages:
216
Publisher:
Thames & Hudson (May 15, 2013)
Language:
English
Audience:
General/trade
ISBN-13:
9780500516720
ISBN-10:
0500516723
Weight:
47.44oz
Dimensions:
8.8" x 11.3" x 1.1"
Case Pack:
10
File:
-NortonNorton_090520-20200907.xml
As low as:
$20.00
List Price:
$40.00
Publisher Identifier:
P-WWN
Discount Code:
A

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