As the media landscape becomes fragmented, the traditional advertising creative department is changing, and agencies are finding new ways to articulate clear, relevant, innovative, and memorable advertising. They are newsjacking—using topicality, social media, and viral techniques to create fresh and effective advertising.
From the creators of the advertising website Urgent Genius, this book presents the best of today’s branding work that uses newsjacking. Over one hundred case studies from advertising agencies around the world are presented, with descriptions of which techniques were chosen and why, how the techniques have been deployed, and how the work has been effective. Creative work for global brands including Nestlé, Puma, Samsung, FIAT, Johnnie Walker, Adidas, and Heineken is featured. These examples show how viral and guerrilla communications have gone beyond amateurs uploading YouTube videos and are now embraced by agencies working for clients with multi-million-dollar budgets.
This book title, Newsjacking, ISBN: 9780500516720, by Grant Hunter, Jon Burkhart, published by Thames & Hudson (May 15, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
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