Overview
When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right—or is there another possibility?
In this animated tour of the inner workings of the mind, psychologist Douglas T. Kenrick and business professor Vladas Griskevicius challenge the prevailing views of decision making, and present a new alternative grounded in evolutionary science. By connecting our modern behaviors to their ancestral roots, they reveal that underneath our seemingly foolish tendencies is an exceptionally wise system of decision making.
From investing money to choosing a job, from buying a car to choosing a romantic partner, our choices are driven by deep-seated evolutionary goals. Because each of us has multiple evolutionary goals, though, new research reveals something radical—there’s more than one “you” making decisions. Although it feels as if there is just one single “self” inside your head, your mind actually contains several different subselves, each one steering you in a different direction when it takes its turn at the controls.
The Rational Animal will transform the way you think about decision making. And along the way, you’ll discover the intimate connections between ovulating strippers, Wall Street financiers, testosterone-crazed skateboarders, Steve Jobs, Elvis Presley, and you.
This book title, The Rational Animal (How Evolution Made Us Smarter Than We Think), ISBN: 9780465032426, by Douglas T. Kenrick, Vladas Griskevicius, published by Basic Books (September 10, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
Unlike Amazon and other retailers who may also offer The Rational Animal (How Evolution Made Us Smarter Than We Think) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Rational Animal (How Evolution Made Us Smarter Than We Think) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!
This book title, The Rational Animal (How Evolution Made Us Smarter Than We Think), ISBN: 9780465032426, by Douglas T Kenrick, Vladas Griskevicius, published by Basic Books (September 10, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer The Rational Animal (How Evolution Made Us Smarter Than We Think) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order The Rational Animal (How Evolution Made Us Smarter Than We Think) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!