Traffic (Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral)

ISBN: 9780593299753
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Overview

The origin story of the Age of Disinformation: the candid inside tale of two online media rivals, Jonah Peretti of HuffPost and BuzzFeed and Nick Denton of Gawker Media, whose delirious pursuit of attention at scale helped release the dark forces that would overtake the internet and American society.

If attention is the new oil, Ben Smithā€™s Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000s, after the first dotcom crash but before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become techā€™s center of gravity. There, within a few square blocks, Nick Dentonā€™s merry band of nihilists at his growing Gawker empire and Jonah Perettiā€™s sunnier crew at HuffPost andĀ BuzzFeedĀ were building the foundations of viral internet media. It was techā€™s age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. After all, didnā€™t progressive activists online get Barack Obama elected?

Ben Smith, who would go on to earn a controversial reputation as BuzzFeedā€™s editor-in-chief, was there to see it, and he chronicles it all with marvelous lucidity scored with dark wit, sparing no oneā€”and certainly not himself. Smith tells a nuanced story: yes, Dentonā€™s ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Dentonā€™sĀ GawkerĀ perished because his focus on clicks was relentlessly content-agnostic. But unintended consequences began to snowball.

Traffic explores one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasnā€™t the case. To understand how we got here, Traffic is essential and enthralling reading.

This book title, Traffic (Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral), ISBN: 9780593299753, by Ben Smith, published by Penguin Publishing Group (May 2, 2023) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Ben Smith
Format:
Hardcover
Pages:
352
Publisher:
Penguin Publishing Group (May 2, 2023)
Language:
English
ISBN-13:
9780593299753
ISBN-10:
0593299752
Weight:
19.6oz
Dimensions:
6.12" x 9.52" x 1.15"
File:
RandomHouse-PRH_Book_Company_PRH_PRT_Onix_full_active_D20240208T185739_146352329-20240208.xml
Folder:
RandomHouse
List Price:
$30.00
Case Pack:
12
As low as:
$15.00
Shipping Origin:
Westminster, MD
Publisher Identifier:
P-RH
Discount Code:
A
Audience:
General/trade
Country of Origin:
United States

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