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Even though most people only enter the world of real estate once a decade, or a few times in a lifetime, many think they understand how it works. They are unaware of what they don’t know, and they don’t realize how emotions blind them to the market realities—and the resulting losses are extraordinary. In almost every real estate sale, buyers and sellers leave behind thousands or even
hundreds of thousands, and even millions of dollars in the process. And they never know it.
And it’s only going to get worse.
Technological disruption in real estate is giving buyers and sellers unprecedented access to information and a greater ability to direct the home sales process, but they are ill-equipped. Market information only scratches the surface of what’s required to exploit the value of a home. There’s a wide chasm between information and expertise.
You'll Never Know What You Left on the Table bridges that gap. Residential real estate commands a great deal of attention in our culture yet there has been no clear road map for buyers and sellers to maximize the value of the sale and purchase of their homes—until now.
The book reveals how a single, seemingly innocuous decision, among hundreds made during the acquisition and sale of a home, can dramatically impact the outcome of the transaction. The extraordinary financial costs to buyers and sellers reverberate for decades to come.
The author presents an inside view of the sales process, highlight the costly emotional and psychological traps that sabotage your investment in your home, and provide a practical and proven approach to putting more money in your pocket.
This book will change your understanding of how to buy and sell a home.
This book title, You'll Never Know What You Left on the Table (How America Leaves Billions Behind in the Purchase and Sale of Residential Real Estate and How You Can Maximize the Value of Your Home), ISBN: 9781642501957, by Tracy McLaughlin, published by Mango Media (January 15, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days. Expedited shipping is also available.
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