Overview
The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mindāa book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.
Repositioning shows you how to adapt, competeāand succeedāin todayās overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategiesāproviding a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the ā3 Csā of business: Competition, Change, and Crisis . . .
- BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd.
- CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers.
- MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares.
Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. Youāll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. Youāll learn the dangers of attacking your competitors head-onāand the value of emphasizing value. Youāll see how consumers can have too many choices to pick fromāand what you can do to make them pick your brand.
Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive todayās market. Understanding the mindset of your consumers is half the battle. Winning in todayās world is often a matter of repositioning. Itās how you rethink the strategies youāve always relied on. Itās how you regain the success youāve worked so hard for. Itās how you win the new battle of the mind.
This book title, REPOSITIONING: Marketing in an Era of Competition, Change and Crisis, ISBN: 9780071635592, by Steve Rivkin, Jack Trout, published by McGraw-Hill Education (October 30, 2009) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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