Below are the available bulk discount rates for each individual item when you purchase a certain amount
Thousands of women have stepped inside Becker’s Bridal, in Fowler, Michigan, to try on their dream dresses in the Magic Room, a special space with soft lighting, a circular pedestal, and mirrors that carry a bride’s image into infinity. The women bring with them their most precious expectations about romance, love, fidelity, permanence, and tradition. Each bride who passes through has a story to tell—one that carried her there, to that dress, that room, that moment.
Illuminating the poignant aspects of a woman’s journey to the altar, The Magic Room tells the stories of memorable women on the brink of commitment. Run by the same family for four generations, Becker’s has witnessed transformations in how America views the institution of marriage: some of the shop’s clientele are becoming stepmothers, some are older brides, some are pregnant. Shop owner Shelley has a special affection for all the brides, hoping their journeys will be easier than hers. Jeffrey Zaslow weaves their true stories using a reporter’s research and a father’s heart.
The lessons Zaslow shares from within the Magic Room are at times joyful, at times heartbreaking, and always with insight on marriage, family, and the lessons that parents—especially mothers—pass on to their daughters about love. Weaving together secrets, memories, and family tales, The Magic Room explores the emotional lives of women in the twenty-first century.
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Posted by Alyssa on Oct 28th 2016
The Author, Jeffrey Zaslow, stole a special place on our hearts, and a room in our store, when he based "The Magic Room" here at Becker's Bridal. Sadly, while promoting the release of the book in 2012, he passed away in tragic car accident. His legacy, though, will forever remain strong in those who love him, and in the dedication of "The Magic Room", his final book. "For my daughters, Jordan, Alex, and Eden, and for your daughters too..." We continue to buy boxes upon boxes of this beautiful story- as a gift for each bride who enters the Becker's family. We believe that not only does it represent a beautiful bond and history that has been growing here for over 80 years, but more importantly pays homage to the life, work and impact that Jeff left with this world. Over 2,000 brides receive a copy of the book each year after standing in the powerful Magic Room, and as often as they continue to come, we will continue to share the love and legacy.