Overview
The guide to targeting and leveraging business opportunitiesusing big data & analytics
By leveraging big data & analytics, businesses create thepotential to better understand, manage, and strategicallyexploiting the complex dynamics of customer behavior. Analyticsin a Big Data World reveals how to tap into the powerful toolof data analytics to create a strategic advantage and identify newbusiness opportunities. Designed to be an accessible resource, thisessential book does not include exhaustive coverage of allanalytical techniques, instead focusing on analytics techniquesthat really provide added value in business environments.
The book draws on author Bart Baesens' expertise on the topicsof big data, analytics and its applications in e.g. credit risk,marketing, and fraud to provide a clear roadmap for organizationsthat want to use data analytics to their advantage, but need a goodstarting point. Baesens has conducted extensive research on bigdata, analytics, customer relationship management, web analytics,fraud detection, and credit risk management, and uses thisexperience to bring clarity to a complex topic.
- Includes numerous case studies on risk management, frauddetection, customer relationship management, and web analytics
- Offers the results of research and the author's personalexperience in banking, retail, and government
- Contains an overview of the visionary ideas and currentdevelopments on the strategic use of analytics for business
- Covers the topic of data analytics in easy-to-understand termswithout an undo emphasis on mathematics and the minutiae ofstatistical analysis
For organizations looking to enhance their capabilities via dataanalytics, this resource is the go-to reference for leveraging datato enhance business capabilities.
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