Archetypes in Branding (A Toolkit for Creatives and Strategists)

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

• Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
• Forge relationships with the myriad stakeholders that affect your business.
• Empower your team to access their creativity and innovate with integrity.

Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

While major retailers like Amazon may carry Archetypes in Branding (A Toolkit for Creatives and Strategists), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Archetypes in Branding (A Toolkit for Creatives and Strategists).