Many of us may call ourselves ‘leaders’, but are we actually leading or simply doing our jobs?

“Those who are able to inspire give people a sense of purpose or belonging that

has little to do with any external incentive or benefit to be gained.” - Start With

Why author, Simon Sinek.

In his book  Start With Why, business buff and popular TEDx speaker Simon Sinek proposes a table-turning idea -- customers are more loyal to brands that inspire them.

Think about it. How did Apple, a simple computer company, become the incredible, world-dominating powerhouse that it is today? Whether we notice it or not, Apple has a larger message that it, as a company, is projecting: Constant innovation. Deviation from the norm. Individuality. Simplicity. Accessibility.

Apple, itself, has become a movement, recognizable everywhere and adored by millions.

What seems like an easy concept to grasp is unfortunately overlooked by more and more companies as the years go on; manipulative marketing techniques like celebrity endorsements and peer pressure are used when all these businesses need is to go back to their roots. What made them want to start this company in the first place?

If such a question can’t be answered, it’s time to go back to the drawing board. It’s time to start with WHY and ask yourself this simple, game-changing question:

Why do you do what you do?

This question is the key to Apple’s success. And the Wright Brothers. And Southwest Airlines, Martin Luther King Jr., John F. Kennedy...well, you get the picture. What did they all have in common? We’ll let Simon answer that one.

“All the inspiring leaders and companies, regardless of size or industry, think, act, and communicate exactly alike. And it’s the complete opposite of everyone else.”

This authentic drive, knowing your WHY, is what sets apart a business from a movement. A CEO from a true leader. According to Simon Sinek, great leaders are those who inspire others to take action. How can you “start with why” in your life? Your workplace?

Pick up this knowledgeable book for your team today.