Overview
In Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style, you'll learn how to create and grow a business that works for you. More than just a "how to" guide, Business in Blue Jeans, contains actionable, practical that show you how to:
- Break through the "brain junk" that's been getting in your way to starting a business.
- Develop a business idea (or hone the one you already have) with real potential for success.
- Package your idea to attract the people who want what you have to offer and will pay for it.
- Become visible to your potential customers and clients so that they think of you first.
- Stand head and shoulders above your competitors without spending an extra dime.
- Build a community and network that includes the support and the connections you need, drawing people in instead of pushing them away.
- Hire, train, and manage a team as your business grows so that it's never out of control (and so you can hit the beach!).
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