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Competition, Strategy, and Innovation (The Impact of Trends in Business and the Consumer World)

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ISBN: 9781032068923
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$55.99
SKU:
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Overview

Understanding the latest trends and technologies and their impact on enterprises, organizations or state administrations is essential to successfully develop a business in the age of Industry 4.0.

This book presents a unique selection of topics and offers the reader an understanding of the implications of the newest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), Augmented Reality (AR) and new trends like social media and sustainable competitiveness in business. It presents the impact of the newest trends on businesses, consumers, and the result on the economy. Contributions showcase the technical perspective of new technologies and provides an innovative and enriching perspective on the implementation of AI in e-commerce and the developmental barriers it can create, modern social media usage in enterprises, the newest trends in innovation management, sustainable competitiveness in the business context, the influence and effect of augmented reality, and the privacy problem of Internet of Things to consumers. This book illustrates how to develop innovation cooperation between business, academia and public institutions through the example of biopharmaceutical industry.

It will be of value to researchers, academics, professionals, and students in the fields of economics, management, international business.

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Product Details

Author:
Rafał Śliwiński, Łukasz Puślecki
Format:
Paperback
Pages:
248
Publisher:
Taylor & Francis (May 31, 2023)
Language:
English
ISBN-13:
9781032068923
Weight:
11.75oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_250205054241637-20250205.xml
Folder:
TAYLORFRANCIS
List Price:
$55.99
Series:
Routledge Advances in Management and Business Studies
Case Pack:
50
As low as:
$49.27
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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