Daytime Television Programming by Marilyn J. Matelski, 9781032621913

Daytime Television Programming

Daytime Television Programming by Marilyn J. Matelski, 9781032621913
ISBN: 9781032621913
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$36.99
SKU:
9781032621913
Availability:
878.5
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Marilyn J. Matelski
Format:
Paperback
Pages:
94
Publisher:
Taylor & Francis (June 4, 2025)
Imprint:
Routledge
Language:
English
Audience:
General/trade
ISBN-13:
9781032621913
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_250610042712991-20250610.xml
Folder:
TAYLORFRANCIS
List Price:
$36.99
Country of Origin:
United States
Pub Discount:
30
Series:
Routledge Library Editions: Broadcasting
As low as:
$32.55
Publisher Identifier:
P-CRC
Discount Code:
H
Weight:
6oz

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Overview

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

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