Overview
This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
This book title, Export Strategy: Markets and Competition (RLE Marketing) - 9781138969414, ISBN: 9781138969414, by Nigel Piercy, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Export Strategy: Markets and Competition (RLE Marketing) - 9781138969414 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Export Strategy: Markets and Competition (RLE Marketing) - 9781138969414 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!