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Fostering Sustainable Behavior (An Introduction to Community-Based Social Marketing (Third Edition))

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ISBN: 9780865716421
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$29.99
SKU:
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Overview

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition!

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved.

How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to:

  • target unsustainable behaviors, and identify the barriers to change
  • understand various commitment strategies
  • communicate effective messages
  • enhance motivation and invite participation.

The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

While major retailers like Amazon may carry Fostering Sustainable Behavior (An Introduction to Community-Based Social Marketing (Third Edition)), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Doug McKenzie-Mohr
Format:
Paperback
Pages:
192
Publisher:
New Society Publishers (February 1, 2011)
Language:
English
Audience:
General/trade
ISBN-13:
9780865716421
ISBN-10:
0865716420
Weight:
12.8oz
Dimensions:
7.5" x 9" x 0.38"
File:
CONSORTIUM-Consortium_Customer_Group_Metadata_20240805063013-20240805a.xml
Folder:
CONSORTIUM
List Price:
$29.99
Case Pack:
32
As low as:
$15.29
Publisher Identifier:
P-PER
Discount Code:
A
Country of Origin:
Canada
Pub Discount:
65

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