Overview
The numerous anecdotes alone are worth the price of the book . . .most readers will find themselves asking why everyone doesn't run abusiness as preached by the chief executive of ContinentalAirlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, someof Bethune's prescriptions are refreshinglystraightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . aboutthe turnaround he's led at Continental, a perennial basket casethat's become an industry darling.-The AtlantaJournal-Constitution
From Worst to First is [Gordon Bethune's] story of ContinentalAirlines' turnaround under his command . . . The blueprint hasworked . . . Fortune magazine named Continental the company thathas 'raised its overall marks more than any other in the1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated tothe We Care Trust, a nonprofit organization that assistsContinental Airlines' employees and their families in times ofneed.
. . . in an age where managing seems increasingly complicated, someof Bethune's prescriptions are refreshinglystraightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . aboutthe turnaround he's led at Continental, a perennial basket casethat's become an industry darling.-The AtlantaJournal-Constitution
From Worst to First is [Gordon Bethune's] story of ContinentalAirlines' turnaround under his command . . . The blueprint hasworked . . . Fortune magazine named Continental the company thathas 'raised its overall marks more than any other in the1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated tothe We Care Trust, a nonprofit organization that assistsContinental Airlines' employees and their families in times ofneed.
While major retailers like Amazon may carry From Worst to First (Behind the Scenes of Continental's Remarkable Comeback), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of From Worst to First (Behind the Scenes of Continental's Remarkable Comeback).