How Google Works - 9781455582327

ISBN: 9781455582327
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Overview

Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.

Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."

Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.

In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

This book title, How Google Works - 9781455582327, ISBN: 9781455582327, by Eric Schmidt, Jonathan Rosenberg, published by Grand Central Publishing (March 21, 2017) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Eric Schmidt, Jonathan Rosenberg
Format:
Paperback
Pages:
320
Publisher:
Grand Central Publishing (March 21, 2017)
Language:
English
ISBN-13:
9781455582327
ISBN-10:
1455582328
Weight:
12.16oz
Dimensions:
6" x 9" x 0.875"
Case Pack:
20
File:
hbgusa-hbgusa_onix21_P6765329_12112023-20231211.xml
Folder:
hbgusa
As low as:
$8.74
List Price:
$18.99
Publisher Identifier:
P-HACH
Discount Code:
A
Audience:
General/trade

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