How to Conduct Your Own Survey - 9780471012672

ISBN: 9780471012672
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Overview

A nuts-and-bolts guide to conducting your own professional-qualitysurveys without paying professional fees. How can you gauge publicsupport for a cause or test the market for a product or service?What are the best methods for validating opinions for use in apaper or dissertation? A well-documented survey is the answer. Butwhat if you don't have thousands of dollars to commission one? Noproblem. How to Conduct Your Own Survey gives you everything youneed to do it yourself! Without any prior training, you can learnexpert techniques for conducting accurate, low-cost surveys. Instep-by-step, down-to-earth language, Priscilla Salant and Don A.Dillman give you the tools you need to:
* Determine which type of survey is best for you
* Estimate the cost of your survey
* Conduct mail, telephone, and face-to-face surveys
* Draw accurate samples
* Write effective questionnaires
* Compile and report results
* Avoid common survey errors
* Find reliable outside assistance
* And much more

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Product Details

Author:
Priscilla Salant, Don A. Dillman
Format:
Hardcover
Pages:
256
Publisher:
Wiley (December 13, 1994)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9780471012672
Weight:
22oz
Dimensions:
7.64" x 9.53" x 0.71"
File:
Wiley-wileyUS_2_1_20250515-20250515.xml
Folder:
Wiley
List Price:
$55.00
Case Pack:
26
As low as:
$37.95
Shipping Origin:
Wiley-1
Publisher Identifier:
P-WIL
Discount Code:
D
Print on Demand (longer leads times apply):
Country of Origin:
United States
Pub Discount:
50
Imprint:
Wiley

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