Overview
Inbound Marketing, Revised and Updated: Attract, Engage, andDelight Customers Online is a comprehensive guide to increasingonline visibility and engagement. Written by top marketing andstartup bloggers, the book contains the latest information aboutcustomer behavior and preferred digital experiences. From thelatest insights on lead nurturing and visual marketing to advice onproducing remarkable content by building tools, readers will gainthe information they need to transform their marketing online.
With outbound marketing methods becoming less effective, thetime to embrace inbound marketing is now. Cold calling, e-mailblasts, and direct mail are turning consumers off to anever-greater extent, so consumers are increasingly doing researchonline to choose companies and products that meet their needs.Inbound Marketing recognizes these behavioral changes asopportunities, and explains how marketers can make the most of thisshift online. This not only addresses turning strangers intowebsite visitors, but explains how best to convert those visitorsto leads, and to nurture those leads to the point of becomingdelighted customers.
Gain the insight that can increase marketing value with topicslike:
- Inbound marketing – strategy, reputation, and trackingprogress
- Visibility – getting found, and why content matters
- Converting customers – turning prospects into leads andleads into customers
- Better decisions – picking people, agencies, andcampaigns
The book also contains essential tools and resources that helpbuild an effective marketing strategy, and tips for organizationsof all sizes looking to build a reputation. When consumer behaviorschange, marketing must change with them. The fully revised andupdated edition of Inbound Marketing is a complete guide toattracting, engaging, and delighting customers online.
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