Luxury and Fashion Marketing (The Global Perspective) - 9780367650834

ISBN: 9780367650834
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$63.99
SKU:
9780367650834
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion marketing.  

Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment, and beachwear, and case studies on luxury brands and emerging markets.  

Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to the ordinary in the global context. Each chapter has to-do activities, making the book essential reading for students, trainers, and practitioners interested in luxury and fashion marketing and management. 

This book title, Luxury and Fashion Marketing (The Global Perspective) - 9780367650834, ISBN: 9780367650834, by Satyendra Singh, published by Taylor & Francis (August 1, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Luxury and Fashion Marketing (The Global Perspective) - 9780367650834 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Satyendra Singh
Format:
Paperback
Pages:
156
Publisher:
Taylor & Francis (August 1, 2022)
Language:
English
ISBN-13:
9780367650834
Weight:
7.875oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_240328052532151-20240328.xml
Folder:
TAYLORFRANCIS
List Price:
$63.99
Series:
Routledge Studies in Marketing
Case Pack:
10
As low as:
$57.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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