Managing and Marketing Tourist Destinations (Strategies to Gain a Competitive Edge) - 9780415811484

ISBN: 9780415811484
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$63.99
SKU:
9780415811484
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Overview

Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation.

This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.

This book title, Managing and Marketing Tourist Destinations (Strategies to Gain a Competitive Edge) - 9780415811484, ISBN: 9780415811484, by Metin Kozak, Seyhmus Baloglu, published by Taylor & Francis (September 5, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Metin Kozak, Seyhmus Baloglu
Format:
Paperback
Pages:
262
Publisher:
Taylor & Francis (September 5, 2012)
Language:
English
ISBN-13:
9780415811484
Weight:
17oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_240413050029019-20240413.xml
Folder:
TAYLORFRANCIS
List Price:
$63.99
Series:
Routledge Advances in Tourism
Case Pack:
16
As low as:
$57.59
Publisher Identifier:
P-CRC
Discount Code:
H
Country of Origin:
United States
Pub Discount:
30

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