Marketing for the Developing Company (RLE Marketing) - 9781138980457

ISBN: 9781138980457
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$61.99
SKU:
9781138980457
Availability:
1472.25
Minimum Purchase:
25 units
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Product Details

Author:
John Winkler
Format:
Paperback
Pages:
280
Publisher:
Taylor & Francis (December 21, 2015)
Language:
English
ISBN-13:
9781138980457
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_250228053409634-20250228.xml
Folder:
TAYLORFRANCIS
List Price:
$61.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$54.55
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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Overview

This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

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