Marketing the e-Business - 9780415965019

ISBN: 9780415965019
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$69.99
SKU:
9780415965019
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.

Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:

  Mobile marketing
  Social networking and blogging
  E-segmentation
  Customer relationship marketing online

Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

This book title, Marketing the e-Business - 9780415965019, ISBN: 9780415965019, by Lisa Harris, Charles Dennis, published by Taylor & Francis (December 13, 2007) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing the e-Business - 9780415965019 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Marketing the e-Business - 9780415965019 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Lisa Harris, Charles Dennis
Format:
Paperback
Pages:
368
Publisher:
Taylor & Francis (December 13, 2007)
Language:
English
ISBN-13:
9780415965019
Weight:
17.625oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_240329053646512-20240329.xml
Folder:
TAYLORFRANCIS
List Price:
$69.99
Series:
Routledge eBusiness
Case Pack:
32
As low as:
$61.59
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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