Overview
Marketing Your Services You may be one of the best doctors,consultants, accountants, caterers, or investment advisors around,but when it comes to marketing your service, you may also be thefirst one to admit, "I don't know what to do." Now, here's a bookthat shows you, step by step, how to market yourservices--painlessly, confidently, profitably. Marketing YourServices shows you:
* How to define and promote your services to the right market
* How to differentiate your business from other similarbusinesses
* How to price and package your services
* How to turn qualified prospects into customers and buildlong-term relationships with clients
"This is the best book I have seen about Marketing--making yourmark in a way that hits the mark. You will be provoked, persuaded,and pleased by this guidebook for painless marketing mastery."--Chip R. Bell Author, Service Wisdom "Simply put, this is the mostuseful book on marketing for service firms I know of. It is alsothe best written. Read it." --Clay Carr Author, Front-Line CustomerService "An excellent guide to the marketing maze for any smallbusiness that wants to get a firm handle on just what service theyprovide, and learn how to enjoy making money doing it." --Martin T.Cannon Director, Paper Product Development The Procter & GambleCompany
* How to define and promote your services to the right market
* How to differentiate your business from other similarbusinesses
* How to price and package your services
* How to turn qualified prospects into customers and buildlong-term relationships with clients
"This is the best book I have seen about Marketing--making yourmark in a way that hits the mark. You will be provoked, persuaded,and pleased by this guidebook for painless marketing mastery."--Chip R. Bell Author, Service Wisdom "Simply put, this is the mostuseful book on marketing for service firms I know of. It is alsothe best written. Read it." --Clay Carr Author, Front-Line CustomerService "An excellent guide to the marketing maze for any smallbusiness that wants to get a firm handle on just what service theyprovide, and learn how to enjoy making money doing it." --Martin T.Cannon Director, Paper Product Development The Procter & GambleCompany
This book title, Marketing Your Services (A Step-by-Step Guide for Small Businesses and Professionals), ISBN: 9780471509486, by Anthony O. Putman, published by Wiley (May 28, 1990) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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