Mixed Media (Moral Distinctions in Advertising, Public Relations, and Journalism)

ISBN: 9781032269610
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$74.99
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Overview

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.

The fourth edition of this popular text features more recent ethical theories that acknowledge and address intersectionality within the communicative landscape, including issues of gender, race, ability, and age. The author also takes into account today’s rapidly expanding technology, touching on subjects such as free speech, censorship, cancel culture, and misinformation, and considers how each of these is affected by online and social media. Other updates to the text include expanded coverage of citizen journalism, the increasing media use of artificial intelligence and virtual reality, power in communicative structures, and public interest, as well as refreshed examples throughout. As in previous editions of the book, special attention is paid to key ethical decision-making approaches and concerns in each media industry, including but not limited to truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication.

Mixed Media is key reading for students of all branches of Media and Communication Ethics.

The author's own website, featuring lecture notes, case studies and links to further reading, can be accessed at www.j397mediaethics.weebly.com.

While major retailers like Amazon may carry Mixed Media (Moral Distinctions in Advertising, Public Relations, and Journalism), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
Thomas Bivins
Format:
Paperback
Pages:
350
Publisher:
Taylor & Francis (June 27, 2023)
Language:
English
ISBN-13:
9781032269610
Weight:
16oz
Dimensions:
6" x 9"
File:
TAYLORFRANCIS-TayFran_250705042539352-20250705.xml
Folder:
TAYLORFRANCIS
List Price:
$74.99
Case Pack:
1
As low as:
$65.99
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30
Imprint:
Routledge

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