No B.S. Marketing to the Affluent (No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.

However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.

In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:

• Use 10 surprising emotional buy triggers the affluent find irresistible
• Stop selling products and services and learn how selling aspirations and emotional fulfillment is more profitable
• Use Kennedy's Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• Apply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotels

Drawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always be spending.

This book title, No B.S. Marketing to the Affluent (No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838, ISBN: 9781642011838, by Dan S. Kennedy, Martin J. Fischer, published by Entrepreneur Press (June 10, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer No B.S. Marketing to the Affluent (No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order No B.S. Marketing to the Affluent (No Holds Barred, Take No Prisoners, Guide to Getting Really Rich) - 9781642011838 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!