SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

BUS25

Promiscuous Customers:Invisible Brands (Delivering Value in Digital Markets)

SAVE $40 off $800+

All Business & Economics Books with
Coupon Code:

BUS25

ISBN: 9781841121598
List Price $29.95 Up to % OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Lock in your price today! Prices tomorrow are NOT GUARANTEED.
Total for copies: Save
$29.95
List Price
Your Price Per Book
Discount

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Select QTYQuantity:
Quantity
Price
Discount

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

Prices change daily. Order now!

Need A Quote?  Request a quote

$29.95
SKU:
9781841121598
Availability:
599
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Minimum Order: 25 copies per title

true

Overview

Phones, TV's, PDA's, watches and even fridges are rapidly taking the place of the PC. Now Europe's proliferating channels and devices - plus its multiple cultures and languages - are writing tomorrow's rules. Part field book, part manifesto, and part behind-the-scenes expose, Promiscuous Customers, Invisible Brands is a practical guide which leads the reader through the cycle of strategy, specification, planning and implementation of an e-business. It balances crisp observation with just-in-time pragmatism, on a solid foundation of value and quality management.

Created by two of Britain's most experienced and visionary strategists, Promiscuous Customers, Invisible Brands provides the insights, the framework and the toolkit for confident, flexible management through the next wave of digital business.

Michael Bayler and David Stoughton are the founders and senior partners of The Value Partnership, the e-business strategy consultancy.

While major retailers like Amazon may carry Promiscuous Customers:Invisible Brands (Delivering Value in Digital Markets), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.

Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Promiscuous Customers:Invisible Brands (Delivering Value in Digital Markets).

Product Details

Author:
Michael Bayler, David Stoughton
Format:
Paperback
Pages:
280
Publisher:
Wiley (December 21, 2001)
Language:
English
Audience:
Professional and scholarly
ISBN-13:
9781841121598
Weight:
15oz
Dimensions:
6.16" x 9.25" x 0.87"
File:
Wiley-wileyUS_2_1_20250515-20250515.xml
Folder:
Wiley
List Price:
$29.95
Country of Origin:
United Kingdom
Case Pack:
34
As low as:
$20.67
Shipping Origin:
Wiley-3
Publisher Identifier:
P-WIL
Discount Code:
D
Pub Discount:
50
Imprint:
Capstone

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service

Customer Reviews