Overview
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
This book title, Research in International Marketing (RLE International Business), ISBN: 9781138007949, by Peter W Turnbull, Stanley Paliwoda, published by Taylor & Francis (June 10, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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