Rhetoric (The Art of Persuasion)

ISBN: 9781632864437
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$14.00
SKU:
9781632864437
Availability:
227.5
Minimum Purchase:
25 units
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Product Details

Author:
Andrew Aberdein, Adina Arvatu
Format:
Hardcover
Pages:
64
Publisher:
Bloomsbury USA (February 23, 2016)
Language:
English
ISBN-13:
9781632864437
ISBN-10:
1632864436
Weight:
7.04oz
Case Pack:
34
File:
Macmillan Trade-Macmillan_Print_US_Trade_20241017101703-20241018.xml
Folder:
Macmillan Trade
As low as:
$7.14
List Price:
$14.00
Publisher Identifier:
P-STM
Discount Code:
A
Audience:
General/trade
Dimensions:
5.85" x 6.9" x 0.6"
Series:
Wooden Books
Pub Discount:
65

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Overview

When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? In this learned little volume, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

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