Strategic Marketing Management (RLE Marketing) - 9781138982970

ISBN: 9781138982970
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$58.99
SKU:
9781138982970
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described.

This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

This book title, Strategic Marketing Management (RLE Marketing) - 9781138982970, ISBN: 9781138982970, by Gordon Foxall, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Gordon Foxall
Format:
Paperback
Pages:
294
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138982970
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240530045133295-20240530.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$51.91
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States

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