The Art of Business (Make All Your Work a Work of Art)

All of us—business executives and artists, audiences and consumers—can benefit from seeing the world with both an aesthetic sensibility and a strategic bent. When you see yourself as an artist, everything you do can be a work of art—planning strategies, developing technologies, creating new products, working in teams and serving customers.

In the traditional model, business operates in an economic flow of inputs
(resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution). Davis and McIntosh show that artistic flow operates the same way, but with inputs that include things like emotion, imagination, and intuition; and outputs that include things like beauty, meaning, excitement, and enjoyment. Step by step, Davis and McIntosh show how you and your company can blend the two flows, interweaving them to achieve both success and fulfillment in everything you do.

By blending the aesthetic and emotional richness of the arts with the strategic and operational perspectives of business, you'll begin to see texture where everybody else is seeing shapes. You'll see colors where others see only grays. You'll see not just what is, but also what can be.

This book title, The Art of Business (Make All Your Work a Work of Art), ISBN: 9781576753026, by Stan Davis, David McIntosh, published by Berrett-Koehler Publishers (January 10, 2005) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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