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The Experience Economy, With a New Preface by the Authors (Competing for Customer Time, Attention, and Money)

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ISBN: 9781633697973
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$32.00
SKU:
9781633697973
Availability:
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Minimum Purchase:
25 units
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Overview

Twenty years ago, this seminal book on experience innovation by Joseph Pine and James Gilmore explored how savvy companies excel by offering compelling experiences for customers--resulting not only in customer allegiance but also in a more profitable bottom line. Translated into more than fifteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

In a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its potential audience. The authors take this enduring idea and broaden its application to the demands of today's increasingly distractible, time-starved world. Experiences and transformations are the basis for future business growth and prosperity, and The Experience Economy offers the script from which managers can continue to generate value in ways that are aligned with a strong customer-centric strategy.

While major retailers like Amazon may carry The Experience Economy, With a New Preface by the Authors (Competing for Customer Time, Attention, and Money), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
B. Joseph Pine II, James H. Gilmore
Format:
Hardcover
Pages:
368
Publisher:
Harvard Business Review Press (December 10, 2019)
Language:
English
ISBN-13:
9781633697973
ISBN-10:
1633697975
Dimensions:
6.13" x 9.25"
Case Pack:
16
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20200409004406-20200609.xml
Folder:
TWO RIVERS
List Price:
$32.00
As low as:
$18.24
Publisher Identifier:
P-PER
Discount Code:
C
Pub Discount:
60
Weight:
20.8oz

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